Fitness is physical, it’s mental and it’s rooted in community. A community of like-minded people and brands that put health at the top of the priority list and are relentless in keeping it there. We participate to power our bodies, sharpen our minds and fuel our souls. Whether a brand is just starting up, or has global reach, creating experiences that allow us to connect within our local communities is crucial. Brands that have a strong network of partners will be the ones that prosper as the wellness landscape evolves.
Partnerships allow you to connect with a new audience, expand your network, bring added value to experiences and strengthen brand equity and position. Identifying, selecting and putting in place partnerships can be time consuming and can take you away from other areas that need your expertise to manage your business.
Becoming a part of the FIT COLLECTIVE puts your brand into the hands of potential customers that you wouldn’t have access to otherwise, and that already adopt a health-focused lifestyle.
Liz Van Voorhis, Founder + CEO
Liz has spent 15+ years developing brand experiences both in-house and at agencies. While at Gap Inc. she oversaw promotions and events for the brand and produced Gap’s first ever mobile tour, which is where she developed a love of experiential marketing.
After a move down the coast in California, she started up a new division at Daymon Worldwide creating experiential and shopper marketing campaigns for brands and retailers. In three years she built the business to $8M annual revenue and oversaw 40k+ sampling events across the country.
But NYC was calling. As VP Account Management with LeadDog Marketing Group, Liz was responsible for all Fitness, Fashion and Technology clients. Her team developed global integrated marketing campaigns for brands such as Intel, Reebok, Equinox, Women’s Health Magazine, Famous Footwear and Sephora.
But there comes a time when you can no longer deny your calling. What started as aerobics classes in a church basement with her mom as a child, developed into a love of fitness. She began teaching fitness classes in college and following, always considered a hobby. 20+ years as a type 1 diabetic, health has always been her first priority, but after overcoming several health hardships and her mother’s terminal diagnosis of a brain tumor, she realized her purpose on this planet is to spread lessons of health and fitness to as many people as she can reach.
Forming FIT COLLECTIVE allows her to harness the exponential power of brands that care about making this world, and the people living in it, fitter, healthier and happier.